August 2012

Setting objectives for blogger outreach

by David Cumings August 10, 2012 Blogger Outreach

This follows on from our previous post about the background to objectives and measurement. We’ll keep it very simple for the moment, but there are two parts to the process of setting objectives in the digital space. 1. Setting business objectives 2. Setting campaign objectives You need to consider both of these in order to […]

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“Begin with the end in mind”: an introduction to objectives and measurement in PR

by Hugh Anderson August 7, 2012 Blogger Outreach

Later this week we will commence our series of posts on blogger outreach to delve deeper into some of the key subjects outlined in our recent ebook, “The Best Practice Guide for Effective Blogger Outreach”. We will also be bringing it to life with a series of short videos with bloggers, PR professionals and their […]

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