PR

Measuring the Value of Digital Outreach: Keep it Simple

by Hugh Anderson October 9, 2013 Digital PR

“So my Public Relations account director, tell me the value of that?” Does this question make you squirm in your seat or leap up with joy? I think I know the answer! Where’s the value? What worked and what didn’t work? Why should I pay you that monthly retainer? Can you justify your fees? Perhaps […]



Read the full article →

The best Public Relations blogs on the Planet?

by Hugh Anderson July 25, 2013 Digital PR

Today we published a list of  “the Best 60 PR Blogs” on the planet. As you will see if you read our methodology, we’re not actually saying that these are the best blogs, but they are some of the best blogs based on how we’ve gone about assembling the list. Ultimately the exercise is a […]



Read the full article →

ROI: the Holy Grail of online PR measurement

by Hugh Anderson August 15, 2011 Blogger Relations

I never cease to be amazed by the lack of clarity, consistency or really anything robust when it comes to measuring all forms of online marketing efforts, especially PR. Online measurement – being at least one step further than ‘monitoring’ – is a hot topic and one that will get increasing attention in the coming […]



Read the full article →