ICCO

Measuring the Value of Digital Outreach: Keep it Simple

by Hugh Anderson October 9, 2013 Digital PR

“So my Public Relations account director, tell me the value of that?” Does this question make you squirm in your seat or leap up with joy? I think I know the answer! Where’s the value? What worked and what didn’t work? Why should I pay you that monthly retainer? Can you justify your fees? Perhaps […]



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AMEC 2012 Dublin: Guinness, Geeks and Communications Measurement

by Hugh Anderson June 19, 2012 Digital PR

Actually, only two of the three in the title were really in abundance. Read on and you’ll see. Last week I had the pleasure of attending the 4th European Summit on Measurement in Dublin, a conference run by the International Association for the Measurement and Evaluation of Communication (AMEC for short). When I first heard […]



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AMEC European Summit on Measurement review: part 3 of 3

by Hugh Anderson June 15, 2011 PR Measurement

Part 2 summarised the areas of progress that will form the basis of the agenda moving forward. But what obstacles lie in the way? Firstly, the two highest priorities (measuring the ROI of PR and adopting global standards for PR measurement) are probably the two most weighty challenges facing the industry. It is right to […]



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AMEC European Summit on Measurement review: part 1 of 3

by Hugh Anderson June 13, 2011 PR Measurement

The Summit took place in Lisbon last week from 8th to 10th of June. Hosted by AMEC and IPR it was the follow up to the 2010 Summit that pronounced the Barcelona Measurement Principles. It was my first year in attendance and it promised a lot: A speaker list drawn from many industry leading companies: […]



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