social media fail

David vs Goliath: ding ding

by Nicola Sinclair May 11, 2012 Content Marketing

This week saw provocative craft beer company BrewDog hit the headlines, as allegations emerged that Diageo had abused its position as sponsor of the British Institute of Inkeeping (BII) awards to prevent BrewDog from winning Bar Operator of the Year. Misguided Diageo executives are thought to have threatened to pull all funding for the BII […]

Read the full article →