ROI

ROI: the Holy Grail of online PR measurement

by Hugh Anderson August 15, 2011 Blogger Relations

I never cease to be amazed by the lack of clarity, consistency or really anything robust when it comes to measuring all forms of online marketing efforts, especially PR. Online measurement – being at least one step further than ‘monitoring’ – is a hot topic and one that will get increasing attention in the coming […]

Read the full article →

AMEC European Summit on Measurement review: part 3 of 3

by Hugh Anderson June 15, 2011 PR Measurement

Part 2 summarised the areas of progress that will form the basis of the agenda moving forward. But what obstacles lie in the way? Firstly, the two highest priorities (measuring the ROI of PR and adopting global standards for PR measurement) are probably the two most weighty challenges facing the industry. It is right to […]

Read the full article →