by Hugh Anderson
October 9, 2013
Digital PR
“So my Public Relations account director, tell me the value of that?” Does this question make you squirm in your seat or leap up with joy? I think I know the answer! Where’s the value? What worked and what didn’t work? Why should I pay you that monthly retainer? Can you justify your fees? Perhaps […]
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by Hugh Anderson
June 19, 2012
Digital PR
Actually, only two of the three in the title were really in abundance. Read on and you’ll see. Last week I had the pleasure of attending the 4th European Summit on Measurement in Dublin, a conference run by the International Association for the Measurement and Evaluation of Communication (AMEC for short). When I first heard […]
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