Barry Leggetter

AMEC European Summit on Measurement review: Part 2 of 3

by Hugh Anderson June 14, 2011 PR Measurement

All the component parts were in place: top quality speakers, delegates, and industry bodies, and a challenging agenda to build on the foundations laid in Barcelona in 2010. So what positives can be drawn? Arun Sudhaman’s review in The Holmes Report provides some stats on the definitive outcomes, but my take on the big wins […]

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Measuring and Evaluating in Lisbon

by Hugh Anderson June 6, 2011 Blogger Relations

I’m off to Lisbon tomorrow for the International Association for the Measurement and Evaluation of Communication (AMEC) 3rd annual European Summit on Measurement. This is where the big thinkers of digital communication expand on the theories and approaches to measurement. Except it should not just be theoretical – I am hoping that practical application will […]

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