by Hugh Anderson
June 14, 2011
PR Measurement
All the component parts were in place: top quality speakers, delegates, and industry bodies, and a challenging agenda to build on the foundations laid in Barcelona in 2010. So what positives can be drawn? Arun Sudhaman’s review in The Holmes Report provides some stats on the definitive outcomes, but my take on the big wins […]
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by Hugh Anderson
June 6, 2011
Blogger Relations
I’m off to Lisbon tomorrow for the International Association for the Measurement and Evaluation of Communication (AMEC) 3rd annual European Summit on Measurement. This is where the big thinkers of digital communication expand on the theories and approaches to measurement. Except it should not just be theoretical – I am hoping that practical application will […]
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