Valid Metrics

“Begin with the end in mind”: an introduction to objectives and measurement in PR

by Hugh Anderson August 7, 2012 Blogger Outreach




Later this week we will commence our series of posts on blogger outreach to delve deeper into some of the key subjects outlined in our recent ebook, “The Best Practice Guide for Effective Blogger Outreach”. We will also be bringing it to life with a series of short videos with bloggers, PR professionals and their […]




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AMEC European Summit on Measurement review: Part 2 of 3

by Hugh Anderson June 14, 2011 PR Measurement




All the component parts were in place: top quality speakers, delegates, and industry bodies, and a challenging agenda to build on the foundations laid in Barcelona in 2010. So what positives can be drawn? Arun Sudhaman’s review in The Holmes Report provides some stats on the definitive outcomes, but my take on the big wins […]




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AMEC European Summit on Measurement review: part 1 of 3

by Hugh Anderson June 13, 2011 PR Measurement




The Summit took place in Lisbon last week from 8th to 10th of June. Hosted by AMEC and IPR it was the follow up to the 2010 Summit that pronounced the Barcelona Measurement Principles. It was my first year in attendance and it promised a lot: A speaker list drawn from many industry leading companies: […]




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