Online PR

Is Sharing Caring?

by Nicola Balkind June 1, 2012 Digital PR

Yesterday I spotted this tweet from Nextness editor Jessica Stanley (@dailydoseofjess), and it made me weirdly nostalgic for a long lost time… on Facebook. When I was a teenager, Livejournal was the social network of choice, although we wouldn’t have described it that way. (We also didn’t call it “blogging” until at least 2006, though […]

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Adapt or Die: Tips for Blogger Outreach

by Nicola Balkind May 29, 2012 Blogger Outreach

So, blogger outreach. What’s that, then? Did you know that there are some 181 million+ blogs out there? Someone, somewhere is definitely talking about your area of interest. And your potential customers are listening to them. Bloggers come in all shapes and sizes including some of the internet’s biggest influencers. Many are known for their […]

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Digital Darwinism: don’t miss the turning!

by Hugh Anderson February 14, 2012 Blogger Relations

My post last week looked directly at the importance of bloggers and why the public relations industry needs to embrace them. Within the context of the digital space, the following are now unquestionable: The Web has changed the way consumers and businesses behave. Every business has customers who are on the Web. The Web has […]

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Blogger Relations: reach out or miss out!

by Hugh Anderson January 27, 2012 Blogger Outreach

Today we are launching a series of articles and eBooks in the field of blogger outreach. The aim is to educate readers, helping you understand the value of blogger outreach and how to go about it effectively. Our first eBook, “8 Reasons why Blogger Relations are Essential to your PR Strategy” can be downloaded for […]

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A new word to describe an old PR problem

by Hugh Anderson June 29, 2011 Blogger Outreach

As a slight diversion from the usual theme of this blog in relation to the measurement of PR, earlier this week I was drawn to the other key theme underpinning the world of online PR: how to do it, or perhaps more accurately, how not to do it, especially in the context of blogger outreach. […]

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AMEC European Summit on Measurement review: part 3 of 3

by Hugh Anderson June 15, 2011 PR Measurement

Part 2 summarised the areas of progress that will form the basis of the agenda moving forward. But what obstacles lie in the way? Firstly, the two highest priorities (measuring the ROI of PR and adopting global standards for PR measurement) are probably the two most weighty challenges facing the industry. It is right to […]

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