McKinsey

Digital Darwinism: don’t miss the turning!

by Hugh Anderson February 14, 2012 Blogger Relations

My post last week looked directly at the importance of bloggers and why the public relations industry needs to embrace them. Within the context of the digital space, the following are now unquestionable: The Web has changed the way consumers and businesses behave. Every business has customers who are on the Web. The Web has […]

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