marketing

Is Sharing Caring?

by Nicola Balkind June 1, 2012 Digital PR

Yesterday I spotted this tweet from Nextness editor Jessica Stanley (@dailydoseofjess), and it made me weirdly nostalgic for a long lost time… on Facebook. When I was a teenager, Livejournal was the social network of choice, although we wouldn’t have described it that way. (We also didn’t call it “blogging” until at least 2006, though […]

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David vs Goliath: ding ding

by Nicola Sinclair May 11, 2012 Content Marketing

This week saw provocative craft beer company BrewDog hit the headlines, as allegations emerged that Diageo had abused its position as sponsor of the British Institute of Inkeeping (BII) awards to prevent BrewDog from winning Bar Operator of the Year. Misguided Diageo executives are thought to have threatened to pull all funding for the BII […]

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