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Measuring the Value of Digital Outreach: Keep it Simple

by Hugh Anderson October 9, 2013 Digital PR

“So my Public Relations account director, tell me the value of that?” Does this question make you squirm in your seat or leap up with joy? I think I know the answer! Where’s the value? What worked and what didn’t work? Why should I pay you that monthly retainer? Can you justify your fees? Perhaps […]



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Blogger Outreach for PR Pro’s

by Hugh Anderson May 7, 2013 Blogger Outreach

A couple of weeks ago I had the good fortune to be able to present on the subject of “blogger outreach” to an audience of public relations professionals at an event organised by the Chartered Institute of Public Relations (CIPR). It was a knowledgeable audience and the overwhelming impression I got was that I was […]



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Whither blogger outreach?

by David Cumings February 7, 2013 Blogger Outreach

Let’s face it, the term certainly has it’s issues. For those outside PR it probably sounds like somebody being a bit sick on their shoes whilst within PR there are all those connotations of spam and bad practice. But putting all that aside for one moment, it’s clear that blogger outreach is in some form […]



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Adapt or Die: Tips for Blogger Outreach

by Nicola Balkind May 29, 2012 Blogger Outreach

So, blogger outreach. What’s that, then? Did you know that there are some 181 million+ blogs out there? Someone, somewhere is definitely talking about your area of interest. And your potential customers are listening to them. Bloggers come in all shapes and sizes including some of the internet’s biggest influencers. Many are known for their […]



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Are you sure you’re wearing the right shoes?

by Nicola Balkind May 22, 2012 Blogger Outreach

One of the key things you can do while developing successful blogger relations is to put yourself in the blogger’s shoes. Whether they’re big, corporate shoes or training shoes for growing feet, blogger outreach is like going back to school in a number of ways… but the rules may have changed since last term. Likewise, […]



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Blah at Best: Not-for-Bedtime Blogger Outreach Horror Stories

by Nicola Balkind May 8, 2012 Blogger Outreach

Allow me to be a Bad News Bear for a moment and give a little word of warning: bad blogger outreach campaigns can lead to worse PR. To borrow a phrase from Chris Houchens, “Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it […]



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