digital measurement

Measuring the Value of Digital Outreach: Keep it Simple

by Hugh Anderson October 9, 2013 Digital PR




“So my Public Relations account director, tell me the value of that?” Does this question make you squirm in your seat or leap up with joy? I think I know the answer! Where’s the value? What worked and what didn’t work? Why should I pay you that monthly retainer? Can you justify your fees? Perhaps […]




Read the full article →