Danny Brown

Blah at Best: Not-for-Bedtime Blogger Outreach Horror Stories

by Nicola Balkind May 8, 2012 Blogger Outreach

Allow me to be a Bad News Bear for a moment and give a little word of warning: bad blogger outreach campaigns can lead to worse PR. To borrow a phrase from Chris Houchens, “Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it […]

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A new word to describe an old PR problem

by Hugh Anderson June 29, 2011 Blogger Outreach

As a slight diversion from the usual theme of this blog in relation to the measurement of PR, earlier this week I was drawn to the other key theme underpinning the world of online PR: how to do it, or perhaps more accurately, how not to do it, especially in the context of blogger outreach. […]

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