CIPR Scotland

Public Relations Measurement: where’s it going?

by Hugh Anderson October 31, 2012 Digital PR




The PR profession has taken a fair amount of flak in recent years for failing to measure its activities properly. Much of this is due to a lack of progress beyond that most resilient of measurement units, the Advertising Value Equivalent, or AVE. In the summer, a couple of industry heavyweights, Mark Westaby and Philip […]




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