Measuring and Evaluating in Lisbon

by Hugh Anderson June 6, 2011 Blogger Relations

I’m off to Lisbon tomorrow for the International Association for the Measurement and Evaluation of Communication (AMEC) 3rd annual European Summit on Measurement. This is where the big thinkers of digital communication expand on the theories and approaches to measurement. Except it should not just be theoretical – I am hoping that practical application will […]

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Influential in Social Media – are you sure?

by Hugh Anderson June 5, 2011 Blogger Relations

Forth Metrics aims to create robust metrics tied to objective business outcomes. Measurement is key and so is the process of setting clear customer goals to measure against. The social media industry suffers from a lot of ‘noise’ from a whole host of services that claim to provide insight into what is going on out […]

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Measuring social media

by Hugh Anderson June 2, 2011 Blogger Relations

15.6 million is the number of results that you get from a Google search of “social media measuring”. Ouch, that’s a lot to trawl through, so let’s all hope that Google’s algorithms are doing a good job of prioritising the best ones. However, it gets worse as the 15.6 million results is less than half […]

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Web Analytics Tools: too much like hard work?

by Hugh Anderson January 6, 2011 Blogger Relations

I am researching across the vast array of web analytics tools that are now available and it is proving to be an interesting exercise. One of the conclusions is that the level of complexity in the majority of the offerings remains far too high. The natural consequence of this is that unless you have an expert […]

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Small Business Analytics is Heating Up

by Hugh Anderson December 28, 2010 Blogger Relations

Lots of business commentators are talking up the importance of business analytics. A good recent example is Jeff Catlin, CEO of Lexalytics, whose company specialises in text analytics. He is quoted as saying growth for text analytics vendors in 2010 was 50% and is predicted to be 40% in 2011. He also goes on to […]

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