Digging for Big Data Gold

by Nicola Sinclair April 18, 2012 Blogger Relations




Do the words ‘Big Data’ make you yawn? Don’t worry – this post is not a technical trawl of data analysis techniques. Instead, it aims to show why Big Data is a trend we cannot afford to ignore. And more importantly, it offers some tips on where to jump in. What is Big Data? The […]




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Views from the cutting edge of PR2.0

by Nicola Sinclair April 12, 2012 PR 2.0




Traackr recently updated their A-List of the top PR 2.0 Influencers, so we perused the top five blogs for pearls of new media wisdom. Here’s what those at the cutting edge of modern marketing have to say. Chris Abraham on why social is not a numbers game: “You just have to be faster than Mark” “You […]




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Is DIM the new enlightened?

by Nicola Sinclair April 5, 2012 Blogger Relations




There comes a certain moment in any good house party when you will find yourself slumped on a sofa, clutching a G&T and contentedly watching the general hilarity. You feel a bit like an anthropologist quietly surveying a microcosm of society. There’s the Host, scurrying around trying to keep everyone in drink and Pringles. There’s […]




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Digital Darwinism: don’t miss the turning!

by Hugh Anderson February 14, 2012 Blogger Relations




My post last week looked directly at the importance of bloggers and why the public relations industry needs to embrace them. Within the context of the digital space, the following are now unquestionable: The Web has changed the way consumers and businesses behave. Every business has customers who are on the Web. The Web has […]




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Blogger Relations: reach out or miss out!

by Hugh Anderson January 27, 2012 Blogger Outreach




Today we are launching a series of articles and eBooks in the field of blogger outreach. The aim is to educate readers, helping you understand the value of blogger outreach and how to go about it effectively. Our first eBook, “8 Reasons why Blogger Relations are Essential to your PR Strategy” can be downloaded for […]




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ROI: the Holy Grail of online PR measurement

by Hugh Anderson August 15, 2011 Blogger Relations




I never cease to be amazed by the lack of clarity, consistency or really anything robust when it comes to measuring all forms of online marketing efforts, especially PR. Online measurement – being at least one step further than ‘monitoring’ – is a hot topic and one that will get increasing attention in the coming […]




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A new word to describe an old PR problem

by Hugh Anderson June 29, 2011 Blogger Outreach




As a slight diversion from the usual theme of this blog in relation to the measurement of PR, earlier this week I was drawn to the other key theme underpinning the world of online PR: how to do it, or perhaps more accurately, how not to do it, especially in the context of blogger outreach. […]




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AMEC European Summit on Measurement review: part 3 of 3

by Hugh Anderson June 15, 2011 PR Measurement




Part 2 summarised the areas of progress that will form the basis of the agenda moving forward. But what obstacles lie in the way? Firstly, the two highest priorities (measuring the ROI of PR and adopting global standards for PR measurement) are probably the two most weighty challenges facing the industry. It is right to […]




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AMEC European Summit on Measurement review: Part 2 of 3

by Hugh Anderson June 14, 2011 PR Measurement




All the component parts were in place: top quality speakers, delegates, and industry bodies, and a challenging agenda to build on the foundations laid in Barcelona in 2010. So what positives can be drawn? Arun Sudhaman’s review in The Holmes Report provides some stats on the definitive outcomes, but my take on the big wins […]




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AMEC European Summit on Measurement review: part 1 of 3

by Hugh Anderson June 13, 2011 PR Measurement




The Summit took place in Lisbon last week from 8th to 10th of June. Hosted by AMEC and IPR it was the follow up to the 2010 Summit that pronounced the Barcelona Measurement Principles. It was my first year in attendance and it promised a lot: A speaker list drawn from many industry leading companies: […]




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