The Best Practice Guide for Blogger Outreach

by Hugh Anderson July 11, 2012 Blogger Outreach




It’s HERE. It’s NEW. It’s FREE. And to quote Chris Abraham “This is the book I should have written every day for the last six years!” You can get your hands on our new eBook, “The Best Practice Guide to Blogger Outreach” via the link below. It is a 39 page, comprehensive resource covering everything […]




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AMEC 2012 Dublin: Guinness, Geeks and Communications Measurement

by Hugh Anderson June 19, 2012 Digital PR




Actually, only two of the three in the title were really in abundance. Read on and you’ll see. Last week I had the pleasure of attending the 4th European Summit on Measurement in Dublin, a conference run by the International Association for the Measurement and Evaluation of Communication (AMEC for short). When I first heard […]




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Blogger relations: how to discover the relevant blogs

by David Cumings June 7, 2012 Blogger Relations




Whatever campaign you’re currently working on, it is a fact that someone somewhere in the blogosphere will care passionately about the subject matter. As a credible PR, it is your task to find those people and reach out to them relevantly and in a way that demonstrates that you care about the subject of the […]




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Is Sharing Caring?

by Nicola Balkind June 1, 2012 Digital PR




Yesterday I spotted this tweet from Nextness editor Jessica Stanley (@dailydoseofjess), and it made me weirdly nostalgic for a long lost time… on Facebook. When I was a teenager, Livejournal was the social network of choice, although we wouldn’t have described it that way. (We also didn’t call it “blogging” until at least 2006, though […]




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Adapt or Die: Tips for Blogger Outreach

by Nicola Balkind May 29, 2012 Blogger Outreach




So, blogger outreach. What’s that, then? Did you know that there are some 181 million+ blogs out there? Someone, somewhere is definitely talking about your area of interest. And your potential customers are listening to them. Bloggers come in all shapes and sizes including some of the internet’s biggest influencers. Many are known for their […]




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Who reads blogs anyway?

by Nicola Sinclair May 24, 2012 Blogger Outreach




This question was recently put to me by a publicist at a party with a distinct tone of weariness and – yes, it was there – irritation. What this publicist was expressing is I think quite a common feeling among overworked PRs, who have based their career on the traditional media notions of forming close […]




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Are you sure you’re wearing the right shoes?

by Nicola Balkind May 22, 2012 Blogger Outreach




One of the key things you can do while developing successful blogger relations is to put yourself in the blogger’s shoes. Whether they’re big, corporate shoes or training shoes for growing feet, blogger outreach is like going back to school in a number of ways… but the rules may have changed since last term. Likewise, […]




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Has the digital guru grown up?

by Nicola Sinclair May 15, 2012 PR 2.0




I used to work at Channel 4, which readers in the UK will recognise as one of the most creative and subversive broadcasters in the business. Channel 4 has a reputation for occupying the bleeding edge of innovation: it pioneered reality TV with Big Brother, broadcast the first ever gay kiss to show on primetime […]




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David vs Goliath: ding ding

by Nicola Sinclair May 11, 2012 Content Marketing




This week saw provocative craft beer company BrewDog hit the headlines, as allegations emerged that Diageo had abused its position as sponsor of the British Institute of Inkeeping (BII) awards to prevent BrewDog from winning Bar Operator of the Year. Misguided Diageo executives are thought to have threatened to pull all funding for the BII […]




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Blah at Best: Not-for-Bedtime Blogger Outreach Horror Stories

by Nicola Balkind May 8, 2012 Blogger Outreach




Allow me to be a Bad News Bear for a moment and give a little word of warning: bad blogger outreach campaigns can lead to worse PR. To borrow a phrase from Chris Houchens, “Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it […]




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