PR 2.0

Measuring the Value of Digital Outreach: Keep it Simple

by Hugh Anderson October 9, 2013 Digital PR

“So my Public Relations account director, tell me the value of that?” Does this question make you squirm in your seat or leap up with joy? I think I know the answer! Where’s the value? What worked and what didn’t work? Why should I pay you that monthly retainer? Can you justify your fees? Perhaps […]



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Blogger Outreach: For PR pro’s, marketers and SEO pro’s

by Hugh Anderson June 26, 2013 Blogger Outreach

In the evolving digital world, one key theme is apparent: CONVERGENCE Convergence of communication in reaching target audiences across owned, social, paid and earned platforms (as Gini Dietrich recently defined). Convergence of approach across different disciplines: marketing, public relations and SEO in particular. Much of this is driven by Google with their ongoing Panda and […]



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Public Relations Measurement: where’s it going?

by Hugh Anderson October 31, 2012 Digital PR

The PR profession has taken a fair amount of flak in recent years for failing to measure its activities properly. Much of this is due to a lack of progress beyond that most resilient of measurement units, the Advertising Value Equivalent, or AVE. In the summer, a couple of industry heavyweights, Mark Westaby and Philip […]



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Has the digital guru grown up?

by Nicola Sinclair May 15, 2012 PR 2.0

I used to work at Channel 4, which readers in the UK will recognise as one of the most creative and subversive broadcasters in the business. Channel 4 has a reputation for occupying the bleeding edge of innovation: it pioneered reality TV with Big Brother, broadcast the first ever gay kiss to show on primetime […]



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Digging for Big Data Gold

by Nicola Sinclair April 18, 2012 Blogger Relations

Do the words ‘Big Data’ make you yawn? Don’t worry – this post is not a technical trawl of data analysis techniques. Instead, it aims to show why Big Data is a trend we cannot afford to ignore. And more importantly, it offers some tips on where to jump in. What is Big Data? The […]



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Views from the cutting edge of PR2.0

by Nicola Sinclair April 12, 2012 PR 2.0

Traackr recently updated their A-List of the top PR 2.0 Influencers, so we perused the top five blogs for pearls of new media wisdom. Here’s what those at the cutting edge of modern marketing have to say. Chris Abraham on why social is not a numbers game: “You just have to be faster than Mark” “You […]



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