PR Measurement

AMEC European Summit on Measurement review: part 1 of 3

by Hugh Anderson June 13, 2011 PR Measurement

The Summit took place in Lisbon last week from 8th to 10th of June. Hosted by AMEC and IPR it was the follow up to the 2010 Summit that pronounced the Barcelona Measurement Principles. It was my first year in attendance and it promised a lot: A speaker list drawn from many industry leading companies: […]



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