Digital PR

Measuring the Value of Digital Outreach: Keep it Simple

by Hugh Anderson October 9, 2013 Digital PR




“So my Public Relations account director, tell me the value of that?” Does this question make you squirm in your seat or leap up with joy? I think I know the answer! Where’s the value? What worked and what didn’t work? Why should I pay you that monthly retainer? Can you justify your fees? Perhaps […]




Read the full article →

The best Public Relations blogs on the Planet?

by Hugh Anderson July 25, 2013 Digital PR




Today we published a list of  “the Best 60 PR Blogs” on the planet. As you will see if you read our methodology, we’re not actually saying that these are the best blogs, but they are some of the best blogs based on how we’ve gone about assembling the list. Ultimately the exercise is a […]




Read the full article →

Blogger Outreach: For PR pro’s, marketers and SEO pro’s

by Hugh Anderson June 26, 2013 Blogger Outreach




In the evolving digital world, one key theme is apparent: CONVERGENCE Convergence of communication in reaching target audiences across owned, social, paid and earned platforms (as Gini Dietrich recently defined). Convergence of approach across different disciplines: marketing, public relations and SEO in particular. Much of this is driven by Google with their ongoing Panda and […]




Read the full article →

Public Relations Measurement: where’s it going?

by Hugh Anderson October 31, 2012 Digital PR




The PR profession has taken a fair amount of flak in recent years for failing to measure its activities properly. Much of this is due to a lack of progress beyond that most resilient of measurement units, the Advertising Value Equivalent, or AVE. In the summer, a couple of industry heavyweights, Mark Westaby and Philip […]




Read the full article →

Blogger Outreach Best Practice: What’s Next?

by Hugh Anderson July 25, 2012 Blogger Outreach




It’s great when hard work pays off and people appreciate your work. We put a lot of work into our Best Practice Guide for Effective Blogger Outreach. As a result we believe it is the most comprehensive document on the subject available. But it still needs to find its way to the people that need […]




Read the full article →

The Best Practice Guide for Blogger Outreach

by Hugh Anderson July 11, 2012 Blogger Outreach




It’s HERE. It’s NEW. It’s FREE. And to quote Chris Abraham “This is the book I should have written every day for the last six years!” You can get your hands on our new eBook, “The Best Practice Guide to Blogger Outreach” via the link below. It is a 39 page, comprehensive resource covering everything […]




Read the full article →

AMEC 2012 Dublin: Guinness, Geeks and Communications Measurement

by Hugh Anderson June 19, 2012 Digital PR




Actually, only two of the three in the title were really in abundance. Read on and you’ll see. Last week I had the pleasure of attending the 4th European Summit on Measurement in Dublin, a conference run by the International Association for the Measurement and Evaluation of Communication (AMEC for short). When I first heard […]




Read the full article →

Is Sharing Caring?

by Nicola Balkind June 1, 2012 Digital PR




Yesterday I spotted this tweet from Nextness editor Jessica Stanley (@dailydoseofjess), and it made me weirdly nostalgic for a long lost time… on Facebook. When I was a teenager, Livejournal was the social network of choice, although we wouldn’t have described it that way. (We also didn’t call it “blogging” until at least 2006, though […]




Read the full article →

David vs Goliath: ding ding

by Nicola Sinclair May 11, 2012 Content Marketing




This week saw provocative craft beer company BrewDog hit the headlines, as allegations emerged that Diageo had abused its position as sponsor of the British Institute of Inkeeping (BII) awards to prevent BrewDog from winning Bar Operator of the Year. Misguided Diageo executives are thought to have threatened to pull all funding for the BII […]




Read the full article →