Blogger Relations

Blogger Outreach for PR Pro’s

by Hugh Anderson May 7, 2013 Blogger Outreach

A couple of weeks ago I had the good fortune to be able to present on the subject of “blogger outreach” to an audience of public relations professionals at an event organised by the Chartered Institute of Public Relations (CIPR). It was a knowledgeable audience and the overwhelming impression I got was that I was [...]

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Whither blogger outreach?

by David Cumings February 7, 2013 Blogger Outreach

Let’s face it, the term certainly has it’s issues. For those outside PR it probably sounds like somebody being a bit sick on their shoes whilst within PR there are all those connotations of spam and bad practice. But putting all that aside for one moment, it’s clear that blogger outreach is in some form [...]

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“Begin with the end in mind”: an introduction to objectives and measurement in PR

by Hugh Anderson August 7, 2012 Blogger Outreach

Later this week we will commence our series of posts on blogger outreach to delve deeper into some of the key subjects outlined in our recent ebook, “The Best Practice Guide for Effective Blogger Outreach”. We will also be bringing it to life with a series of short videos with bloggers, PR professionals and their [...]

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Blogger Outreach Best Practice: What’s Next?

by Hugh Anderson July 25, 2012 Blogger Outreach

It’s great when hard work pays off and people appreciate your work. We put a lot of work into our Best Practice Guide for Effective Blogger Outreach. As a result we believe it is the most comprehensive document on the subject available. But it still needs to find its way to the people that need [...]

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The Best Practice Guide for Blogger Outreach

by Hugh Anderson July 11, 2012 Blogger Outreach

It’s HERE. It’s NEW. It’s FREE. And to quote Chris Abraham “This is the book I should have written every day for the last six years!” You can get your hands on our new eBook, “The Best Practice Guide to Blogger Outreach” via the link below. It is a 39 page, comprehensive resource covering everything [...]

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Blogger relations: how to discover the relevant blogs

by David Cumings June 7, 2012 Blogger Relations

Whatever campaign you’re currently working on, it is a fact that someone somewhere in the blogosphere will care passionately about the subject matter. As a credible PR, it is your task to find those people and reach out to them relevantly and in a way that demonstrates that you care about the subject of the [...]

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Adapt or Die: Tips for Blogger Outreach

by Nicola Balkind May 29, 2012 Blogger Outreach

So, blogger outreach. What’s that, then? Did you know that there are some 181 million+ blogs out there? Someone, somewhere is definitely talking about your area of interest. And your potential customers are listening to them. Bloggers come in all shapes and sizes including some of the internet’s biggest influencers. Many are known for their [...]

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Who reads blogs anyway?

by Nicola Sinclair May 24, 2012 Blogger Outreach

This question was recently put to me by a publicist at a party with a distinct tone of weariness and – yes, it was there – irritation. What this publicist was expressing is I think quite a common feeling among overworked PRs, who have based their career on the traditional media notions of forming close [...]

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Are you sure you’re wearing the right shoes?

by Nicola Balkind May 22, 2012 Blogger Outreach

One of the key things you can do while developing successful blogger relations is to put yourself in the blogger’s shoes. Whether they’re big, corporate shoes or training shoes for growing feet, blogger outreach is like going back to school in a number of ways… but the rules may have changed since last term. Likewise, [...]

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Blah at Best: Not-for-Bedtime Blogger Outreach Horror Stories

by Nicola Balkind May 8, 2012 Blogger Outreach

Allow me to be a Bad News Bear for a moment and give a little word of warning: bad blogger outreach campaigns can lead to worse PR. To borrow a phrase from Chris Houchens, “Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it [...]

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