Blogger Outreach

Blah at Best: Not-for-Bedtime Blogger Outreach Horror Stories

by Nicola Balkind May 8, 2012 Blogger Outreach




Allow me to be a Bad News Bear for a moment and give a little word of warning: bad blogger outreach campaigns can lead to worse PR. To borrow a phrase from Chris Houchens, “Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it […]




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Blogger Relations: reach out or miss out!

by Hugh Anderson January 27, 2012 Blogger Outreach




Today we are launching a series of articles and eBooks in the field of blogger outreach. The aim is to educate readers, helping you understand the value of blogger outreach and how to go about it effectively. Our first eBook, “8 Reasons why Blogger Relations are Essential to your PR Strategy” can be downloaded for […]




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A new word to describe an old PR problem

by Hugh Anderson June 29, 2011 Blogger Outreach




As a slight diversion from the usual theme of this blog in relation to the measurement of PR, earlier this week I was drawn to the other key theme underpinning the world of online PR: how to do it, or perhaps more accurately, how not to do it, especially in the context of blogger outreach. […]




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