Blogger Outreach

Blogger Outreach: For PR pro’s, marketers and SEO pro’s

by Hugh Anderson June 26, 2013 Blogger Outreach




In the evolving digital world, one key theme is apparent: CONVERGENCE Convergence of communication in reaching target audiences across owned, social, paid and earned platforms (as Gini Dietrich recently defined). Convergence of approach across different disciplines: marketing, public relations and SEO in particular. Much of this is driven by Google with their ongoing Panda and […]




Read the full article →

Blogger Outreach for PR Pro’s

by Hugh Anderson May 7, 2013 Blogger Outreach




A couple of weeks ago I had the good fortune to be able to present on the subject of “blogger outreach” to an audience of public relations professionals at an event organised by the Chartered Institute of Public Relations (CIPR). It was a knowledgeable audience and the overwhelming impression I got was that I was […]




Read the full article →

Whither blogger outreach?

by David Cumings February 7, 2013 Blogger Outreach




Let’s face it, the term certainly has it’s issues. For those outside PR it probably sounds like somebody being a bit sick on their shoes whilst within PR there are all those connotations of spam and bad practice. But putting all that aside for one moment, it’s clear that blogger outreach is in some form […]




Read the full article →

Setting objectives for blogger outreach

by David Cumings August 10, 2012 Blogger Outreach




This follows on from our previous post about the background to objectives and measurement. We’ll keep it very simple for the moment, but there are two parts to the process of setting objectives in the digital space. 1. Setting business objectives 2. Setting campaign objectives You need to consider both of these in order to […]




Read the full article →

“Begin with the end in mind”: an introduction to objectives and measurement in PR

by Hugh Anderson August 7, 2012 Blogger Outreach




Later this week we will commence our series of posts on blogger outreach to delve deeper into some of the key subjects outlined in our recent ebook, “The Best Practice Guide for Effective Blogger Outreach”. We will also be bringing it to life with a series of short videos with bloggers, PR professionals and their […]




Read the full article →

Blogger Outreach Best Practice: What’s Next?

by Hugh Anderson July 25, 2012 Blogger Outreach




It’s great when hard work pays off and people appreciate your work. We put a lot of work into our Best Practice Guide for Effective Blogger Outreach. As a result we believe it is the most comprehensive document on the subject available. But it still needs to find its way to the people that need […]




Read the full article →

The Best Practice Guide for Blogger Outreach

by Hugh Anderson July 11, 2012 Blogger Outreach




It’s HERE. It’s NEW. It’s FREE. And to quote Chris Abraham “This is the book I should have written every day for the last six years!” You can get your hands on our new eBook, “The Best Practice Guide to Blogger Outreach” via the link below. It is a 39 page, comprehensive resource covering everything […]




Read the full article →

Adapt or Die: Tips for Blogger Outreach

by Nicola Balkind May 29, 2012 Blogger Outreach




So, blogger outreach. What’s that, then? Did you know that there are some 181 million+ blogs out there? Someone, somewhere is definitely talking about your area of interest. And your potential customers are listening to them. Bloggers come in all shapes and sizes including some of the internet’s biggest influencers. Many are known for their […]




Read the full article →

Who reads blogs anyway?

by Nicola Sinclair May 24, 2012 Blogger Outreach




This question was recently put to me by a publicist at a party with a distinct tone of weariness and – yes, it was there – irritation. What this publicist was expressing is I think quite a common feeling among overworked PRs, who have based their career on the traditional media notions of forming close […]




Read the full article →

Are you sure you’re wearing the right shoes?

by Nicola Balkind May 22, 2012 Blogger Outreach




One of the key things you can do while developing successful blogger relations is to put yourself in the blogger’s shoes. Whether they’re big, corporate shoes or training shoes for growing feet, blogger outreach is like going back to school in a number of ways… but the rules may have changed since last term. Likewise, […]




Read the full article →