Nicola Sinclair

I am a freelance writer and editor working across print and digital media. A magazine journalist by trade, like many other writers I have learned to embrace new platforms and tailor my words to suit the different demands of blogs, zines and even tweets. I am lucky enough to have worked with some of the most exciting creative companies in Europe – including Channel 4 and independent book publisher Canongate. I am often to be found here, waxing lyrical on the importance of content in online marketing (one of the most crucial yet overlooked aspects of any strategy) and getting excited about digital democracy. Please feel free to drop me a line and say hello!

Nicola has written 6 article(s).


Who reads blogs anyway?

by Nicola Sinclair May 24, 2012 Blogger Outreach




This question was recently put to me by a publicist at a party with a distinct tone of weariness and – yes, it was there – irritation. What this publicist was expressing is I think quite a common feeling among overworked PRs, who have based their career on the traditional media notions of forming close […]




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Has the digital guru grown up?

by Nicola Sinclair May 15, 2012 PR 2.0




I used to work at Channel 4, which readers in the UK will recognise as one of the most creative and subversive broadcasters in the business. Channel 4 has a reputation for occupying the bleeding edge of innovation: it pioneered reality TV with Big Brother, broadcast the first ever gay kiss to show on primetime […]




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David vs Goliath: ding ding

by Nicola Sinclair May 11, 2012 Content Marketing




This week saw provocative craft beer company BrewDog hit the headlines, as allegations emerged that Diageo had abused its position as sponsor of the British Institute of Inkeeping (BII) awards to prevent BrewDog from winning Bar Operator of the Year. Misguided Diageo executives are thought to have threatened to pull all funding for the BII […]




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Digging for Big Data Gold

by Nicola Sinclair April 18, 2012 Blogger Relations




Do the words ‘Big Data’ make you yawn? Don’t worry – this post is not a technical trawl of data analysis techniques. Instead, it aims to show why Big Data is a trend we cannot afford to ignore. And more importantly, it offers some tips on where to jump in. What is Big Data? The […]




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Views from the cutting edge of PR2.0

by Nicola Sinclair April 12, 2012 PR 2.0




Traackr recently updated their A-List of the top PR 2.0 Influencers, so we perused the top five blogs for pearls of new media wisdom. Here’s what those at the cutting edge of modern marketing have to say. Chris Abraham on why social is not a numbers game: “You just have to be faster than Mark” “You […]




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Is DIM the new enlightened?

by Nicola Sinclair April 5, 2012 Blogger Relations




There comes a certain moment in any good house party when you will find yourself slumped on a sofa, clutching a G&T and contentedly watching the general hilarity. You feel a bit like an anthropologist quietly surveying a microcosm of society. There’s the Host, scurrying around trying to keep everyone in drink and Pringles. There’s […]




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