Nicola Balkind

Nicola has written 4 article(s).


Is Sharing Caring?

by Nicola Balkind June 1, 2012 Digital PR




Yesterday I spotted this tweet from Nextness editor Jessica Stanley (@dailydoseofjess), and it made me weirdly nostalgic for a long lost time… on Facebook. When I was a teenager, Livejournal was the social network of choice, although we wouldn’t have described it that way. (We also didn’t call it “blogging” until at least 2006, though […]




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Adapt or Die: Tips for Blogger Outreach

by Nicola Balkind May 29, 2012 Blogger Outreach




So, blogger outreach. What’s that, then? Did you know that there are some 181 million+ blogs out there? Someone, somewhere is definitely talking about your area of interest. And your potential customers are listening to them. Bloggers come in all shapes and sizes including some of the internet’s biggest influencers. Many are known for their […]




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Are you sure you’re wearing the right shoes?

by Nicola Balkind May 22, 2012 Blogger Outreach




One of the key things you can do while developing successful blogger relations is to put yourself in the blogger’s shoes. Whether they’re big, corporate shoes or training shoes for growing feet, blogger outreach is like going back to school in a number of ways… but the rules may have changed since last term. Likewise, […]




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Blah at Best: Not-for-Bedtime Blogger Outreach Horror Stories

by Nicola Balkind May 8, 2012 Blogger Outreach




Allow me to be a Bad News Bear for a moment and give a little word of warning: bad blogger outreach campaigns can lead to worse PR. To borrow a phrase from Chris Houchens, “Blogger outreach in PR is like working with gasoline. Work with it correctly and it makes the vehicle go. Do it […]




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