Hugh Anderson

A senior finance professional with a wealth of experience across accountancy and commerce. Currently applying those numerate and commercial skills to the development of web-based metrics for measuring online PR and driving the growth of an exciting early-stage business, Forth Metrics.

Hugh has written 22 article(s).


Digital Darwinism: don’t miss the turning!

by Hugh Anderson February 14, 2012 Blogger Relations

My post last week looked directly at the importance of bloggers and why the public relations industry needs to embrace them. Within the context of the digital space, the following are now unquestionable: The Web has changed the way consumers and businesses behave. Every business has customers who are on the Web. The Web has […]

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Blogger Relations: reach out or miss out!

by Hugh Anderson January 27, 2012 Blogger Outreach

Today we are launching a series of articles and eBooks in the field of blogger outreach. The aim is to educate readers, helping you understand the value of blogger outreach and how to go about it effectively. Our first eBook, “8 Reasons why Blogger Relations are Essential to your PR Strategy” can be downloaded for […]

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ROI: the Holy Grail of online PR measurement

by Hugh Anderson August 15, 2011 Blogger Relations

I never cease to be amazed by the lack of clarity, consistency or really anything robust when it comes to measuring all forms of online marketing efforts, especially PR. Online measurement – being at least one step further than ‘monitoring’ – is a hot topic and one that will get increasing attention in the coming […]

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A new word to describe an old PR problem

by Hugh Anderson June 29, 2011 Blogger Outreach

As a slight diversion from the usual theme of this blog in relation to the measurement of PR, earlier this week I was drawn to the other key theme underpinning the world of online PR: how to do it, or perhaps more accurately, how not to do it, especially in the context of blogger outreach. […]

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AMEC European Summit on Measurement review: part 3 of 3

by Hugh Anderson June 15, 2011 PR Measurement

Part 2 summarised the areas of progress that will form the basis of the agenda moving forward. But what obstacles lie in the way? Firstly, the two highest priorities (measuring the ROI of PR and adopting global standards for PR measurement) are probably the two most weighty challenges facing the industry. It is right to […]

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AMEC European Summit on Measurement review: Part 2 of 3

by Hugh Anderson June 14, 2011 PR Measurement

All the component parts were in place: top quality speakers, delegates, and industry bodies, and a challenging agenda to build on the foundations laid in Barcelona in 2010. So what positives can be drawn? Arun Sudhaman’s review in The Holmes Report provides some stats on the definitive outcomes, but my take on the big wins […]

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AMEC European Summit on Measurement review: part 1 of 3

by Hugh Anderson June 13, 2011 PR Measurement

The Summit took place in Lisbon last week from 8th to 10th of June. Hosted by AMEC and IPR it was the follow up to the 2010 Summit that pronounced the Barcelona Measurement Principles. It was my first year in attendance and it promised a lot: A speaker list drawn from many industry leading companies: […]

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Measuring and Evaluating in Lisbon

by Hugh Anderson June 6, 2011 Blogger Relations

I’m off to Lisbon tomorrow for the International Association for the Measurement and Evaluation of Communication (AMEC) 3rd annual European Summit on Measurement. This is where the big thinkers of digital communication expand on the theories and approaches to measurement. Except it should not just be theoretical – I am hoping that practical application will […]

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Influential in Social Media – are you sure?

by Hugh Anderson June 5, 2011 Blogger Relations

Forth Metrics aims to create robust metrics tied to objective business outcomes. Measurement is key and so is the process of setting clear customer goals to measure against. The social media industry suffers from a lot of ‘noise’ from a whole host of services that claim to provide insight into what is going on out […]

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Measuring social media

by Hugh Anderson June 2, 2011 Blogger Relations

15.6 million is the number of results that you get from a Google search of “social media measuring”. Ouch, that’s a lot to trawl through, so let’s all hope that Google’s algorithms are doing a good job of prioritising the best ones. However, it gets worse as the 15.6 million results is less than half […]

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