Hugh Anderson

A senior finance professional with a wealth of experience across accountancy and commerce. Currently applying those numerate and commercial skills to the development of web-based metrics for measuring online PR and driving the growth of an exciting early-stage business, Forth Metrics.

Hugh has written 22 article(s).


Measuring the Value of Digital Outreach: Keep it Simple

by Hugh Anderson October 9, 2013 Digital PR

“So my Public Relations account director, tell me the value of that?” Does this question make you squirm in your seat or leap up with joy? I think I know the answer! Where’s the value? What worked and what didn’t work? Why should I pay you that monthly retainer? Can you justify your fees? Perhaps […]



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The best Public Relations blogs on the Planet?

by Hugh Anderson July 25, 2013 Digital PR

Today we published a list of  “the Best 60 PR Blogs” on the planet. As you will see if you read our methodology, we’re not actually saying that these are the best blogs, but they are some of the best blogs based on how we’ve gone about assembling the list. Ultimately the exercise is a […]



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Blogger Outreach: For PR pro’s, marketers and SEO pro’s

by Hugh Anderson June 26, 2013 Blogger Outreach

In the evolving digital world, one key theme is apparent: CONVERGENCE Convergence of communication in reaching target audiences across owned, social, paid and earned platforms (as Gini Dietrich recently defined). Convergence of approach across different disciplines: marketing, public relations and SEO in particular. Much of this is driven by Google with their ongoing Panda and […]



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Blogger Outreach for PR Pro’s

by Hugh Anderson May 7, 2013 Blogger Outreach

A couple of weeks ago I had the good fortune to be able to present on the subject of “blogger outreach” to an audience of public relations professionals at an event organised by the Chartered Institute of Public Relations (CIPR). It was a knowledgeable audience and the overwhelming impression I got was that I was […]



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Public Relations Measurement: where’s it going?

by Hugh Anderson October 31, 2012 Digital PR

The PR profession has taken a fair amount of flak in recent years for failing to measure its activities properly. Much of this is due to a lack of progress beyond that most resilient of measurement units, the Advertising Value Equivalent, or AVE. In the summer, a couple of industry heavyweights, Mark Westaby and Philip […]



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Online Influence – social media revelations in South Wales

by Hugh Anderson September 25, 2012 Content Marketing

Last week I attended #oiconf – the Online Influence conference. It promised to deliver “social media content strategies to drive your business” and boy did it deliver. Oi!2012 was the brainchild of Tony Dowling, a professional marketer who, as well as driving the sales and marketing for his radio station and writing an active blog, […]



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“Begin with the end in mind”: an introduction to objectives and measurement in PR

by Hugh Anderson August 7, 2012 Blogger Outreach

Later this week we will commence our series of posts on blogger outreach to delve deeper into some of the key subjects outlined in our recent ebook, “The Best Practice Guide for Effective Blogger Outreach”. We will also be bringing it to life with a series of short videos with bloggers, PR professionals and their […]



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Blogger Outreach Best Practice: What’s Next?

by Hugh Anderson July 25, 2012 Blogger Outreach

It’s great when hard work pays off and people appreciate your work. We put a lot of work into our Best Practice Guide for Effective Blogger Outreach. As a result we believe it is the most comprehensive document on the subject available. But it still needs to find its way to the people that need […]



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The Best Practice Guide for Blogger Outreach

by Hugh Anderson July 11, 2012 Blogger Outreach

It’s HERE. It’s NEW. It’s FREE. And to quote Chris Abraham “This is the book I should have written every day for the last six years!” You can get your hands on our new eBook, “The Best Practice Guide to Blogger Outreach” via the link below. It is a 39 page, comprehensive resource covering everything […]



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AMEC 2012 Dublin: Guinness, Geeks and Communications Measurement

by Hugh Anderson June 19, 2012 Digital PR

Actually, only two of the three in the title were really in abundance. Read on and you’ll see. Last week I had the pleasure of attending the 4th European Summit on Measurement in Dublin, a conference run by the International Association for the Measurement and Evaluation of Communication (AMEC for short). When I first heard […]



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