In the evolving digital world, one key theme is apparent: CONVERGENCE Convergence of communication in reaching target audiences across owned, social, paid and earned platforms (as Gini Dietrich recently defined). Convergence of approach across different disciplines: marketing, public relations and
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Blogger Outreach: For PR pro’s, marketers and SEO pro’s

Digital convergence

PR, marketing and SEO are coming together....

In the evolving digital world, one key theme is apparent:

CONVERGENCE

  • Convergence of communication in reaching target audiences across owned, social, paid and earned platforms (as Gini Dietrich recently defined).
  • Convergence of approach across different disciplines: marketing, public relations and SEO in particular.

Much of this is driven by Google with their ongoing Panda and Penguin algorithm updates. In a nutshell these focus all web-based activities on creating quality content that is remarkable and compelling and drives engagement. The Content Marketing Institute summed this up nicely just last week in their assessment of Matt Cutts‘ recent Penguin 2.0 update.

This isn’t entirely new. Last summer, Econsultancy encouraged PR pro’s to “get a grip on SEO“. And more recently, Everything PR articulated the case for “Where PR and SEO Merge: Outreach & Building Relationships“. It may not be new, but the noise levels are definitely rising.

So the diversity of the audience at a presentation on “Blogger Outreach and Online PR”  should not have been a surprise. It was an event set up by Ewan McCowen as a joining up of The Edinburgh Internet Marketing Meetup and The Edinburgh Social Media Meetup.

“Blogger outreach” and the necessity to create compelling content that is shared across a variety of influencers (bloggers) for any given sector is gaining wider appeal. The marketers might call it “influence marketing” and this undoubtedly has additional facets to it in terms of how it is implemented, but some of the basic tenets remain the same. And the older-school SEO pro’s might call it “link building” but again, whilst there are many other perfectly acceptable ways to build links, blogs are now a key source and the term “link earning” is gaining prominence.

So it was a pleasure to have a great mix of PR, marketing, social media and SEO brains in the audience including the likes of Mike McGrail, Colin GilchristAndrew Girdwood, Alex Robertson, Malcolm Gibb and more. Of course when you then stimulate those brains further with a couple of post-event beers, the potential ideas to change the planet are endless – expanding opportunities in a converging media landscape.

For those who couldn’t make it, the world domination ideas are top-secret, but you can view the presentation here. I hope you find it helpful.

  • Great work Hugh; thanks for the name check. It’s clear ‘inkybee’ is on the cusp of a growing trend; this approach to marketing engagement has real mileage. I wish the team every success and will monitor progress with interest.

    • Thanks, Colin. We certainly hope so and I think you are right, it’s early in the evolution of this space which is only going to grow and grow as digital becomes the norm.

  • Thanks for the mention, was an interesting night!

    • Thank, Mike. It certainly was; and well beyond the presentation 🙂

  • OIRMS

    I think as the lines of SEO and SM continue to cross outreach campaigns will become the norm and “guest post” will start to wain. With that being said I’m glad to have found inkybee recently. What an extremely effective time-saving yet affordable tool. I wish you all the best!

    • Thanks for stopping by and commenting and I’m glad you’re finding Inkybee helpful. It’s about to get even better, so keep an eye on it.

  • Thanks for sharing the information. That’s a awesome article you posted.

  • I think as the lines of SEO and SM continue to cross outreach campaigns
    will become the norm and “guest post” will start to wain. With that
    being said I’m glad to have found inkybee recently. What an extremely
    effective time-saving yet affordable tool. I wish you all the best!

    • Thanks, guys. Inkybee is still early in her journey and we forsee lots of delicious honey ahead for everyone!

  • Pintoo

    Those who does not have anything then they Google with their side. Taking the truth of the giant in technological revolutions above mentioned the entire topics means a lot to disclose or promote anything related to content marketing. In addition, the entire process of understandings for how any content marketing works in the new entrepreneurship or in the initial business part. Some writing services can help on this.As better content will get the best options to advertise of their inventions then it goes without saying marketing with diverse options attaching with Google will help to boost the business propositions. Thanks for sharing.

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