A couple of weeks ago I had the good fortune to be able to present on the subject of “blogger outreach” to an audience of public relations professionals at an event organised by the Chartered Institute of Public Relations (CIPR).
It was a knowledgeable audience and the overwhelming impression I got was that I was preaching to the converted – these are the guys and gals who are already on the bus in terms of understanding the value that can be derived from working with bloggers.
But there were two things that they really wanted to know:
1 how to find relevant bloggers and generally make the process easier? and
2 how to measure outcomes and really demonstrate value?
So, welcome to Inkybee, the new tool for resolving both of these pains. There’s a sneak peak inside the slide deck below. And if you want to take her for a spin, just sign up for a 30-day, unlimited free trial. There’s also lots of other helpful resources on the inside including our two ebooks on blogger relations.
Are you on the bus?