Whatever campaign you’re currently working on, it is a fact that someone somewhere in the blogosphere will care passionately about the subject matter. As a credible PR, it is your task to find those people and reach out to them relevantly and in a way that demonstrates that you care about the subject of the campaign too.
One of the major challenges in smart blogger relations is how to find the blogs that are writing passionately about the subject of your current campaign.
We’ve been working on this problem for a while and we’re currently testing a pretty useful tool to help you find relevant blogs. You can help us test it right now (see below), but first here’s a brief overview of some of the existing tools and processes you can use to find blogs.
Google Blog Search
Google Blog Search is the best place to start. You can convert any web search into a blog search by clicking ‘More’ in the navigation to the left of the results listing and selecting ‘Blogs’.
Blekko is a very useful search engine that promises spam free results. You can restrict it to blogs by using what they call a slashtag (“/blogs”).
Tumblr Spotlight offers curated list of blogs relevant for a whole range of subject matters.
Potentially getting a bit dated, but the Technorati directory does have over 1.3 million searchable blogs in it, so worth a look. Remember to toggle the search from the default ‘Posts’ to ‘Blogs’ to get more useful results.
Inkybee Blog Discovery Tool
As part of a suite of tools we’re developing for blogger outreach, we have a test blog discovery tool that you can go and have a play with.
Simply enter a keyword and it will find blogs for you and rank them based on relevancy, reach and engagement.
It’s currently in Public Beta, so why not be one of the first to give it a go. We’d love to get your feedback on how it performs for you.
Create an account by clicking the button below.