June 2012

AMEC 2012 Dublin: Guinness, Geeks and Communications Measurement

by Hugh Anderson June 19, 2012 Digital PR




Actually, only two of the three in the title were really in abundance. Read on and you’ll see. Last week I had the pleasure of attending the 4th European Summit on Measurement in Dublin, a conference run by the International Association for the Measurement and Evaluation of Communication (AMEC for short). When I first heard […]




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Blogger relations: how to discover the relevant blogs

by David Cumings June 7, 2012 Blogger Relations




Whatever campaign you’re currently working on, it is a fact that someone somewhere in the blogosphere will care passionately about the subject matter. As a credible PR, it is your task to find those people and reach out to them relevantly and in a way that demonstrates that you care about the subject of the […]




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Is Sharing Caring?

by Nicola Balkind June 1, 2012 Digital PR




Yesterday I spotted this tweet from Nextness editor Jessica Stanley (@dailydoseofjess), and it made me weirdly nostalgic for a long lost time… on Facebook. When I was a teenager, Livejournal was the social network of choice, although we wouldn’t have described it that way. (We also didn’t call it “blogging” until at least 2006, though […]




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