April 2012

Digging for Big Data Gold

by Nicola Sinclair April 18, 2012 Blogger Relations

Do the words ‘Big Data’ make you yawn? Don’t worry – this post is not a technical trawl of data analysis techniques. Instead, it aims to show why Big Data is a trend we cannot afford to ignore. And more importantly, it offers some tips on where to jump in. What is Big Data? The […]



Read the full article →

Views from the cutting edge of PR2.0

by Nicola Sinclair April 12, 2012 PR 2.0

Traackr recently updated their A-List of the top PR 2.0 Influencers, so we perused the top five blogs for pearls of new media wisdom. Here’s what those at the cutting edge of modern marketing have to say. Chris Abraham on why social is not a numbers game: “You just have to be faster than Mark” “You […]



Read the full article →

Is DIM the new enlightened?

by Nicola Sinclair April 5, 2012 Blogger Relations

There comes a certain moment in any good house party when you will find yourself slumped on a sofa, clutching a G&T and contentedly watching the general hilarity. You feel a bit like an anthropologist quietly surveying a microcosm of society. There’s the Host, scurrying around trying to keep everyone in drink and Pringles. There’s […]



Read the full article →