August 2011

ROI: the Holy Grail of online PR measurement

by Hugh Anderson August 15, 2011 Blogger Relations




I never cease to be amazed by the lack of clarity, consistency or really anything robust when it comes to measuring all forms of online marketing efforts, especially PR. Online measurement – being at least one step further than ‘monitoring’ – is a hot topic and one that will get increasing attention in the coming […]




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